Mediawriting : print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.
نوع المادة : نصالناشر:New York : Routledge, 2012الطبعات:4th edوصف:xix, 380 pages : illustrations ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 9780415891806
- 0415891809
- 9780415888035
- 0415888034
- 9780203148976
- 0203148975
- P96.A86 W48 2012
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | P96.A86 W48 2012 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 300100313620 |
Includes bibliographical references and index.
Preface: introduction to mediawriting -- Communication theory and news values -- Getting started: in the beginning is the lead -- Legal considerations in media writing -- Ethical decisions in writing and reporting -- Basics of writing and editing -- Basic news stories -- Interviewing: gathering information from people -- Research in communication -- Using quotations and sources in news stories -- Features: alternatives story types -- Preparing broadcast copy -- Reporting for radio and television -- Writing and reporting in the new New media -- Writing news releases -- Writing for organizational media -- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.