عرض عادي
Handbook of Islamic marketing / edited by Oz̈lem Sandıkcı, Gillian Rice.
نوع المادة :
نصالناشر:Cheltenham, UK ; Northampton, MA : Edward Elgar, [2011]تاريخ حقوق النشر: copyright 2011وصف:xxi, 513 pages : illustrations ; 26 cmنوع المحتوى:- text
- unmediated
- volume
- 1849800138 (hbk)
- 9781849800136 (hbk)
- HF5415.12.I74 H36 2011
محتويات غير مكتملة:
ملخص:'Handbook of Islamic Marketing' provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research.
Morality and the marketplace -- Muslim consumptionscapes -- Marketing practices -- Globalization, politics, and resistance -- The future.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.12.I74 H36 2011 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011312690 |
Includes bibliographical references and index.
Morality and the marketplace -- Muslim consumptionscapes -- Marketing practices -- Globalization, politics, and resistance -- The future.
'Handbook of Islamic Marketing' provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research.
