The network is your customer : five strategies to thrive in a digital age / David L. Rogers.
نوع المادة : نصالناشر:New Haven [Conn.] : Yale University Press, [2010]تاريخ حقوق النشر: copyright 2010وصف:xx, 312 pages : illustrations ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 9780300165876 (hbk)
- 0300165870 (hbk)
- HD69.S8 R646 2010
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD69.S8 R646 2010 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011312085 |
Includes bibliographical references and index.
A new model for customers in the digital age -- The customer network revolution -- Network science and lessons for business -- Five strategies to thrive with customer networks -- Access : be faster, be easier, be everywhere, be always on -- Engage : become a source of valued content -- Customize : make your offering adaptable to your customers' needs -- Connect : become a part of your customers' conversations -- Collaborate : involve your customers at every stage of your enterprise -- Leadership and the customer network-focused organization -- Planning and executing a complete customer network strategy -- Creating the customer network-focused organization -- Self-assessment : how networked is your business? -- How to continue the conversation online -- Cases and examples by industry.