عرض عادي
Customer loyalty and supply chain management : business-to-business customer loyalty analysis / Ivan Russo and Ilenia Confente.
نوع المادة :
نصاللغة: الإنجليزية السلاسل:Routledge studies in business organizations and networksالناشر:New York : Routledge, 2018الطبعات:First Editionوصف:xviii, 125 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9781138060845 (hardback)
- HF5415.525 .R87 2018
المحتويات:
Preface -- Acknowledgments -- Overlapping areas of supply chain and marketing/achieving integration between supply chain management and marketing -- Customer loyalty in the business-to-business context -- The era of omnichannel -- Managing the supply chain in the digital context -- Theory, methods and practice for measuring customer loyalty -- Conclusion thoughts and future research -- Index.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.525 .R87 2018 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30030000001078 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.525 .R87 2018 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000208026 |
Includes bibliographical references and index.
Preface -- Acknowledgments -- Overlapping areas of supply chain and marketing/achieving integration between supply chain management and marketing -- Customer loyalty in the business-to-business context -- The era of omnichannel -- Managing the supply chain in the digital context -- Theory, methods and practice for measuring customer loyalty -- Conclusion thoughts and future research -- Index.
