The best digital marketing campaigns in the world : mastering the art of customer engagement / Damian Ryan and Calvin Jones.
نوع المادة :
نصالناشر:London ; Philadelphia : Kogan Page, [2011]تاريخ حقوق النشر: copyright 2011وصف:vi, 210 pages ; 22 cmنوع المحتوى:- text
- unmediated
- volume
- 9780749460624 (pbk.)
- 0749460628 (pbk.)
- 9780749460631
- 0749460636
- HF5415.1265 R92 2011
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1265 R92 2011 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011312068 |
Includes index.
The rapid evolution of (digital) marketing -- Dockers 'pants dance' -- The truth about smart -- Doritos Hotel 626 -- Lynx Primal Instinct -- Rage against the Machine for Christmas number one -- Pizza Hut iPhone application -- The Photographic Adventures of Nick Turpin -- TurboTax Super Status -- The Spoonful -- In an Absolut world -- Wario Land 'Shake It' YouTube shake-up -- WALL-E -- The Best Job in the World -- Star Trek -- Shadow Napping -- The Ozometer -- Playing the City -- Lost in Space -- Online as it happens -- The Ephemeral Museum -- Pepsi Makes Your Day -- 12 cams create your rainbow -- World Malaria Day Twitter war -- Break the cycle -- Barack Obama 2008 presidential campaign: the 15 swing states -- Looking forward to a creative digital future.
This work brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt.
