عرض عادي
Qualitative methods for marketplace research / Shay Sayre.
نوع المادة :
نصالناشر:Thousand Oaks, Calif. : Sage, [2001]تاريخ حقوق النشر: copyright 2001وصف:xv, 255 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 0761922709 (pbk.)
- 9780761922704 (pbk.)
- 0761922695
- 9780761922698
- HF5415.2 S29 2001
المحتويات:
ملخص:The author draws on techniques from anthropology, sociology, psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies.
Approaching Qualitative Methods -- Getting Ready to Research -- Choosing A Research Model -- Data Collection: Techniques and Tools -- Text Analysis and Reporting.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.2 S29 2001 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011126826 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.2 S29 2001 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011126852 |
Includes bibliographical references (pages 241-247) and index.
Approaching Qualitative Methods -- Getting Ready to Research -- Choosing A Research Model -- Data Collection: Techniques and Tools -- Text Analysis and Reporting.
The author draws on techniques from anthropology, sociology, psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies.
