Webonomics : nine essential principles for growing your business on the World Wide Web / Evan I. Schwartz.

Includes bibliographical references (pages 221-226) and index.

The foundation of webonomics -- The quantity of people visiting your site is less important than the quality of their experience -- Marketers shouldn't be on the web for exposure, but for results -- Consumers must be compensated for disclosing data about themselves -- Consumers will shop online only for information-rich products -- Self-service provides for the highest level of customer comfort -- "Value-based currencies" enable you to create your own monetary system -- Trusted brand names matter even more on the web -- Even the smallest business can compete in the web's global "marketspace" -- Agility rules--web sites must continually adapt to the market -- The web effect--how its changing life as we know it.