The essential role of language in survey research / edited by Mandy Sha and Tim Gabel.

Part I Language Influences on Survey Responses and Data Quality -- 1. The Effect of Language of Survey Administration on the Response Formation Process -- 2. Seeking Clarifications for Problematic Questions: Effects of Interview Language and Respondent Acculturation -- 3. A Longitudinal Perspective on the Effects of Household Language on Data Quality in the American Community Survey -- 4. Quantitative Evaluation of Response Scale Translation Through a Randomized Experiment of Interview Language With Bilingual English- and Spanish-Speaking Latino Respondents -- 5. Language Differences Between Interviewers and Respondents in African Surveys -- 6. Void of the Voiceless: An Analysis of Residents With a Language Barrier in Germany, France, and the United Kingdom -- Part II Survey Questionnaire Development and Implementation -- 7. Pretesting Methods in Cross-Cultural Research -- 8. Cross-Cultural Comparison of Focus Groups as a Research Method -- 9. Hmong and Chinese Qualitative Research Interview Questions: Assumptions and Implications of Applying the Survey Back Translation Method -- 10. Sociocultural Issues in Adapting Spanish Health Survey Translation: The Case of the Quality of Well-Being Scale (QWB-SA) -- 11. Nura Knows You Better: Redesigning Conversations With Artificial Intelligence -- 12. Scaling the Smileys: A Multicountry Investigation -- Afterword: Future Directions in Multinational, Multiregional, and Multicultural (3MC) Survey Research.

"This book shows the essential role of language to survey responses, data quality, and questionnaire development and implementation across national, linguistic, and social boundaries and among multicultural populations within one nation. The 12 chapters collectively discuss the underlying theories and prior literature and demonstrate a comparative perspective or challenge as well as the strategies that were undertaken to address them. By disseminating survey theories and methods in accessible content and format, this book addresses a pressing need among researchers and practitioners to reach the increasingly diverse target populations with clearer survey questions, greater sensitivity, and more effective methods"-- Provided by publisher.