عرض عادي

Advances in social media for travel, tourism and hospitality : new perspectives, practice and cases / edited by Marianna Sigala and Ulrike Gretzel.

المساهم (المساهمين):نوع المادة : نصنصاللغة: الإنجليزية السلاسل:New directions in tourism analysisالناشر:London ; New York : Routledge, Taylor & Francis Group, 2018وصف:xviii, 329 pages ; 24 cmنوع المحتوى:
  • text
نوع الوسائط:
  • unmediated
نوع الناقل:
  • volume
تدمك:
  • 9781472469205 (hbk : alk. paper)
الموضوع:تصنيف مكتبة الكونجرس:
  • G155.A1 A279 2018
المحتويات:
Service-dominant logic in the social media landscape : new perspectives on experience and value co-creation / Barbara Neuhofer and Dimitrios Buhalis -- Value co-destruction in service ecosystems : findings from TripAdvisor / Marianna Sigala -- Tourist-driven innovations in social media : an opportunity for tourism organisations / Astrid Dickinger and Lidija Lalicic -- Enhancing wearable augmented reality visitor experience through social media : a case study of Manchester Art Gallery / Timothy Jung and M. Claudia tom Dieck -- More than a technical feature : insights into augmented reality with social media integration in the travel industry / Barbara Keller, Michael M�ohring and Rainer Schmidt -- Social media and destination marketing / Ahmet Bulent Ozturk, Saba Salehi-Esfahani, Anil Bilgihan and Fevzi Okumus -- A new cultural revolution : Chinese consumers' Internet and social media use / Jing Ge and Ulrike Gretzel -- Crowdsourcing in travel, tourism and hospitality : practical cases and possibilities / Fernando J. Garrigos-Simon, Yeamduan Narangajavana, Silvia Sanz-Blas, and Javier Sanchez-Garcia -- Facebook marketing by hotel groups : impacts of post content and media type on fan engagement / Kyung-Hyan Yoo and Woojin Lee -- Influencer marketing in travel and tourism / Ulrike Gretzel -- e-WOM engagement : is it worth talking only about posters and lurkers? / Wafa Hammedi and Justine Virl�ee -- The influence of reviewer identity verification on the online reputation of hotels / Eduardo Parra L�opez and Desiderio Guti�errez Ta�no -- Airbnb as a new disruptive model in tourism : analysing its competitive potential based on online travel reviews / Ricardo J. D�iaz Armas, Desiderio Guti�errez Ta�no and Francisco J. Garc�ia Rodr�iguez -- Collaborative consumption as a feature of Gen-Y consumers : rethinking youth tourism practices in the sharing economy / Wided Batat and Wafa Hammedi -- Have social networks changed travellers' waiting experience? : an exploratory study on the airport sector / Laura Di Pietro, Roberta Guglielmetti Mugion, Maria Francesca Renzi, Martina Toni and Marianna Sigala -- Sentiment analysis : a review / Jing Ge, Marisol Alonso Vazquez and Ulrike Gretzel -- Social media analysis from a communication perspective : the case of the argumentative analysis of online travel reviews / Silvia De Ascaniis, Lorenzo Cantoni -- Measuring visitor satisfaction with a cultural heritage site : social media vs. onsite ssurveys / Laura Di Pietro, Roberta Guglielmetti Mugion, Maria Francesca Renzi, Martina Toni -- Business intelligence for destinations : creating knowledge from social media / Matthias Fuchs, Wolfram H�opken, Maria Lexhagen -- Community characteristics in tourism Twitter accounts of European countries / Kostas Zafiropoulos, Konstantinos Antoniadis Vasiliki Vrana.
المقتنيات
نوع المادة المكتبة الحالية رقم الطلب رقم النسخة حالة تاريخ الإستحقاق الباركود
كتاب كتاب UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة G155.A1 A279 2018 (إستعراض الرف(يفتح أدناه)) C.1 Library Use Only | داخل المكتبة فقط 30020000116781
كتاب كتاب UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة G155.A1 A279 2018 (إستعراض الرف(يفتح أدناه)) C.2 المتاح 30020000116780

Includes bibliographical references (pages 275-285) and index.

Service-dominant logic in the social media landscape : new perspectives on experience and value co-creation / Barbara Neuhofer and Dimitrios Buhalis -- Value co-destruction in service ecosystems : findings from TripAdvisor / Marianna Sigala -- Tourist-driven innovations in social media : an opportunity for tourism organisations / Astrid Dickinger and Lidija Lalicic -- Enhancing wearable augmented reality visitor experience through social media : a case study of Manchester Art Gallery / Timothy Jung and M. Claudia tom Dieck -- More than a technical feature : insights into augmented reality with social media integration in the travel industry / Barbara Keller, Michael M�ohring and Rainer Schmidt -- Social media and destination marketing / Ahmet Bulent Ozturk, Saba Salehi-Esfahani, Anil Bilgihan and Fevzi Okumus -- A new cultural revolution : Chinese consumers' Internet and social media use / Jing Ge and Ulrike Gretzel -- Crowdsourcing in travel, tourism and hospitality : practical cases and possibilities / Fernando J. Garrigos-Simon, Yeamduan Narangajavana, Silvia Sanz-Blas, and Javier Sanchez-Garcia -- Facebook marketing by hotel groups : impacts of post content and media type on fan engagement / Kyung-Hyan Yoo and Woojin Lee -- Influencer marketing in travel and tourism / Ulrike Gretzel -- e-WOM engagement : is it worth talking only about posters and lurkers? / Wafa Hammedi and Justine Virl�ee -- The influence of reviewer identity verification on the online reputation of hotels / Eduardo Parra L�opez and Desiderio Guti�errez Ta�no -- Airbnb as a new disruptive model in tourism : analysing its competitive potential based on online travel reviews / Ricardo J. D�iaz Armas, Desiderio Guti�errez Ta�no and Francisco J. Garc�ia Rodr�iguez -- Collaborative consumption as a feature of Gen-Y consumers : rethinking youth tourism practices in the sharing economy / Wided Batat and Wafa Hammedi -- Have social networks changed travellers' waiting experience? : an exploratory study on the airport sector / Laura Di Pietro, Roberta Guglielmetti Mugion, Maria Francesca Renzi, Martina Toni and Marianna Sigala -- Sentiment analysis : a review / Jing Ge, Marisol Alonso Vazquez and Ulrike Gretzel -- Social media analysis from a communication perspective : the case of the argumentative analysis of online travel reviews / Silvia De Ascaniis, Lorenzo Cantoni -- Measuring visitor satisfaction with a cultural heritage site : social media vs. onsite ssurveys / Laura Di Pietro, Roberta Guglielmetti Mugion, Maria Francesca Renzi, Martina Toni -- Business intelligence for destinations : creating knowledge from social media / Matthias Fuchs, Wolfram H�opken, Maria Lexhagen -- Community characteristics in tourism Twitter accounts of European countries / Kostas Zafiropoulos, Konstantinos Antoniadis Vasiliki Vrana.

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