عرض عادي
International marketing / Vern Terpstra, Ravi Sarathy.
نوع المادة :
نصالسلاسل:The Dryden Press series in marketingالناشر:Fort Worth : Dryden Press, [2000]تاريخ حقوق النشر: copyright 2000الطبعات:8th edوصف:xxv, 753 pages : illustrations (some color), color maps ; 29 cmنوع المحتوى:- text
- unmediated
- volume
- 0030211123 (hbk)
- HF1416 T48 2000
المحتويات:
ملخص:Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today?s international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.
Pt. 1. The international environment -- part 2. International marketing management -- part 3. Coordinating international marketing.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF1416 T48 2000 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011076588 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF1416 T48 2000 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011076590 |
Includes bibliographical references and indexes.
Pt. 1. The international environment -- part 2. International marketing management -- part 3. Coordinating international marketing.
Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today?s international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.
