Tweeting the environment #Brexit / by Jingrong Tong

Includes bibliographical references (pages 161-188) and index.

Introduction .-- Part 1. : 2. The environment and politics .-- 2.1. The global rise of environmental awareness, movements and politics .-- 2.2. Environmental awareness and the politicisation of the environment in the UK .-- 2.3. What does the environment mean for the UK's EU membership? .-- 3. Twitter, the media ecology and environmental communication .-- 3.1. Twitter communication studies the current state of play .-- 3.2. Studies of environmental communication on Twitter .-- Part 2. : 4. Environmental discourses on Twitter .-- 4.1. Dichotomised claims in the pre-Referendum discourses: remain for Green versus leave for Green .-- 4.2. Dominant claims of remain for Green on the Referendum day .-- 4.3. A radical shift in the environmental discourses after the Referendum Day .-- 4.4. Weak trends of the discussions on six environmental topics .-- 4.5. Conclusion .-- 5. Elite domination in the asymmetrical Twitter space .-- 5.1. Asymmetric structure of Twitter communication .-- 5.2. Decentralisation and anarchy on Twitter .-- 5.3. Attention-driven prominence of elites .-- 6. Sparse 'communities' and their Green bridges in Twitter networks .-- 6.1. Previous studies : SNA of social media .-- 6.2. The formation of sparse 'communities' .-- 6.3. The prominence of two major Green camps .-- 6.4. Isolated state of news media and Journalists .-- 6.5. Exclusion of established political parties and isolation of non-Green politicians .-- 6.6. Conclusion .-- 7. Influential social actors: competing for discourses on Twitter .-- 7.1. Political parties and politicians .-- 7.2. The ENGOs camp .-- 7.3. News media and Journalists .-- 7.4. Seven other categories of influential social actors .-- 7.5. Conclusion .-- Part 3. : 8. Twitter and environmental politics. 8.1. The influence of social context .-- 8.2. The role of the 'technological affordances' of Twitter .-- 8.3. Old and new players on Twitter .-- 8.4. Conclusion: The intertwining of social media communication and offline reality .-- 9. Social media research: towards an inductive approach. 9.1 .-- The methodological challenges .-- 9.2. The inductive approach in action.-- 9.3. The advantages and limitations of our inductive approach.

This book maps Twitter discourses on marginalised environmental concerns during the UK's 2016 EU referendum campaign. Focusing on EU institutional influence in British environmental protection policy and charting the roles played by ENGOs and British political parties, it reveals how British environmental politics extended onto Twitter.