Introducing communication research : paths of inquiry / Donald Treadwell

Includes bibliographical references and index

Getting started : possibilities and decisions -- First decisions : what, why, how? -- Ethics : what are my responsibilities as a researcher? -- Reading research : to boldly go where others have gone before -- Measurement : research using numbers -- Summarizing research results : data reduction and descriptive statistics -- Generalizing from research results : inferential statistics -- Sampling : who, what, and how many? -- Surveys : putting numbers on opinions -- Experiments : researching cause and effect -- Watching and listening : qualitative research for in-depth understanding -- Content analysis : understanding text and image in numbers -- Rhetorical and critical analyses : understanding text and image in words -- Writing and presenting research