America's right turn : how conservatives used new and alternative media to take power / Richard A. Viguerie and David Franke ; foreword by Tim LaHaye.

Includes bibliographical references (pages 351-355) and index.

Foreword / Tim LaHaye -- Introduction : power to the people -- 1. The media revolution of 1517 -- 2. The media revolution of 1776 -- 3. The recipe for creating a new mass movement -- 4. 1955 : a liberal hegemony over America -- 5. The birth of a movement -- 6. 1964 : this is what happens when the other side controls the mass media -- 7. Conservatives test a new secret power -- 8. Using direct mail to build the movement and elect Reagan -- Conservative success story : Phyllis Schlafly uses alternative media to stop ERA -- 9. Liberals wake up -- Conservative success story : Morton Blackwell trains tomorrow's cadre -- 10. The talk radio revolution -- 11. The TV revolution in news and talk -- 12. Conservatives in print : newspapers, magazines, books -- 13. The Internet empowers the individual -- 14. Liberals in cyberspace -- Conclusion : where we are today, how we got here, and where we're going tomorrow.

"America's Right Turn takes a close look at liberals' conspiracy theories, weighs the prospects for Al Franken's new liberal radio venture, Air America, and puts Al Gore's new TV network under the same scrutiny. Save your money, say authors Richard A. Viguerie and David Franke - you're barking up the wrong tree. Citing the conservative experience, they show liberals exactly what they must do to regain the power they once held. But the medicine they prescribe is tough, and not the easy answers many liberals want to hear." "At the same time, Viguerie and Franke warn conservatives that they are making two critical mistakes today - mistakes that can return the liberals to power in a closely divided nation." "The advice comes from two Washington insiders with impeccable credentials. Richard A. Viguerie started the conservatives' alternative media revolution in the 1960s and '70s, and is credited by liberals and conservatives alike for transforming American politics. David Franke is one of the original founders of the conservative movement, with a lifelong career in alternative media."--BOOK JACKET.