Culture, social class, and race in public relations : perspectives and applications / edited by Damion Waymer.

Includes bibliographical references (pages 243-244) and index.

part I Theoretical Discussions of Culture, Social Class, and Race in Public Relations -- 1. Culture, Social Class, and Race in Public Relations : An Introduction / Damion Waymer -- 2. Culture as a "Traveling" Variable in Transnational Public Relations : A Dialectical Approach / Nilanjana R. Bardhan -- 3. A City Divided : Understanding "Class Issues" in Government Public Relations / Damion Waymer -- 4. The Corporation-as-Middle-Class-Person : Corporate Social Responsibility and Class / Josh Boyd -- 5. Critical Race Theory and Public Relations / Lee Edwards -- 6. Two Unreconciled Strivings : Racial Constructionism and Eliminativism in the Philosophy of Race and its Relevance to Public Relations / Jacoby Adeshei Carter -- part II Questions of Pedagogy and Practice : Exploring Topics of Culture, Social Class, and Race in Public Relations Education -- 7. Human Trafficking in the PR Classroom : Teaching Diversity, Activism, and Empathy / Sarah H. VanSlette -- 8. Expanding the Spectrum of PR and Race : Lessons from European Theorists, Media Critiques, and Catalan Programming / David McKie -- 9. Higher Learning : Rethinking Crisis Communication in Response to Racial Incidents on Campus / Rebecca J. Meisenbach -- 10. Broaching an Uncomfortable Subject : Teaching Race in an Undergraduate U.S. Public Relations Classroom / Damion Waymer -- part III Culture, Social Class, and Race in Public Relations : Applications and Implications -- 11. Decolonizing Occupy Oakland : Listening for Native American Voices in a Struggle against Social Inequality / Janelle Davis -- 12. Speaking With and For Those Beyond the Margins : Outcast Advocacy Relations (OAR) in Public Relations / Damion Waymer -- 13. Right to Know and Risk Communication : Implications of Risk Equity / Michael J. Palenchar -- 14. Was Black Rhetoric Ever Anything but Race in Public Relations? The Challenge of the Rhetoric of Identity / Robert L. Heath.

Culture, Social Class, and Race in Public Relations, edited by Damion Waymer, covers timely and understudied topics in the field of public relations (PR). Via research, case analysis, and theoretical discussion, the contributors to this volume explore ways scholars can address issues of voice and marginalization publics have encountered, or are currently encountering. This book's central question is "What role can and does a greater understanding of culture, social class, and race play in helping scholars, teachers, students, and practitioners aid in society becoming a better place to live and work?" Culture, as well as other divisive social constructs such as race and class, must be unpacked, problematized, and considered carefully before the fully functioning vision of society can be deemed possible. Some topics included are the Black Panther Party and Native American Activist rhetorical PR, risk equity, critical race theory, and pedagogical approaches to teaching culture, race, and class. This edited volume serves as an important early step by scholars - via the context of public relations - in this process of advocating social justice, as well as organizations' roles in helping society achieve these ends. -- from back cover.