Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.
نوع المادة : نصالناشر:Oxford ; New York : Oxford University Press, 2006وصف:xxviii, 517 pages : illustrations ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 9780199273980 (pbk)
- 0199273987 (pbk)
- HF5415.135 W47 2006
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.135 W47 2006 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000076450 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.135 W47 2006 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010000076449 |
Includes bibliographical references and index.
Introduction 1: Overview and Strategy Blueprint -- 2: Marketing Strategy: Analysis and Perspectives -- Partrt II: Where are we now?-- 3: Environmental and Internal Analysis: Market Information and Intelligence -- Part III: -- Where do we want to be?-- 4: Strategic Marketing Decisions, Choices and Mistakes -- 5: Segmentation, Targeting and Positioning Strategies -- 6: -- Relationship Strategies -- Part IV: How will we get there? 7: Product Innovation and Development Strategies -- 8: Branding Strategies -- 9. Service Marketing Strategies -- 10: Pricing and Distribution Strategies --11: Marketing Communications -- 12: E-Marketing Strategies -- 13: Strategy Implementation and Control -- 14. Social marketing and Corporate Responsibility.