Bloomberg by Bloomberg / Michael R. Bloomberg.

Machine generated contents note: Preface Chapter 1 The Last Supper The Thrill of Getting Fired: Tarrytown 1981 Chapter 2 Capitalism, Here I Come School, Work, and Hard Knocks Chapter 3 I Love Mondays Entrepreneurship: Vocation and Avocation Chapter 4 We Can Do That Elementary Journalism, Not Rocket Science Chapter 5 "No" Is No Answer Establishment Ignorance and Arrogance Chapter 6 Money Talks Textbook Multimedia Chapter 7 Man vs. Machine Technology: Politics and Promises Chapter 8 Management 101 The Bloomberg Way Chapter 9 Coming Up Next America's a Wonderful Country Chapter 10 Out of the Office Character and Consistency Chapter 11 Index.

"The original Bloomberg by Bloomberg was published in 1997 and focused primarily on the genesis of the financial software, data, and media company, Bloomberg L.P. Bloomberg began his career at the securities brokerage Salomon Brothers, before forming Bloomberg L.P. in 1981 and spending the next twenty years as its Chairman and CEO. Bloomberg by Bloomberg featured insights and anecdotes from Bloomberg's illustrious career and advice for aspiring entrepreneurs. In 2001, Bloomberg became the 108th Mayor of New York City, and he was reelected for two more terms. Thus, Bloomberg by Bloomberg, Second Edition will feature additional content highlighting Bloomberg's time as mayor of NYC and how it affected his principles"-- Provided by publisher.

"Sales handles: - SUCCESS OF PREVIOUS EDITIONS: The original Bloomberg by Bloomberg (1997) sold 49,489 copies, and the 2001 paperback revision has sold 50,815. - NEW CONTENT: The first edition came out before Michael Bloomberg was elected Mayor of NYC, so the second edition will have a good deal of new content related to his time in office. This will attract a political readership, in addition to those reading the book for Bloomberg's business insights. - MICHAEL BLOOMBERG: Is a globally renowned figure with the full Bloomberg L.P. suite of promotional services at his disposal. He is known as both the three-term Mayor of NYC and one of the most successful business magnates in the world. Market description: General interest readers, interested in business, finance, entrepreneurship"-- Provided by publisher.