عرض عادي
Ad hoc Arabism : advertising, culture and technology in Saudi Arabia / Roni Zirinski.
نوع المادة :
نصالناشر:New York : P. Lang, [2005]تاريخ حقوق النشر: copyright 2005وصف:xiv, 176 pages : illustrations ; 23 cmنوع المحتوى:- text
- unmediated
- volume
- 0820474452 (pbk)
- HF5813.S28 Z57 2005
المحتويات:
List of illustrations -- Acknowledgments -- Introduction: toward a semiotic analysis -- Of advertising in Saudi Arabia -- Ilm al-miqat, the science of times: timepieces and history -- The camel and the wheel: automobiles in the desert -- Sihah wa-afiyyah: food ads from the futur to hilwayat -- Ughmuri ahasisaki: cosmetics and personal care products -- Home and away: electronics, leisure, and recreation -- The calligraphic ad: pens, writing, and grammar -- Epilogue: hybridic Arabism -- Notes -- Bibliography -- Index.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5813.S28 Z57 2005 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000083045 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5813.S28 Z57 2005 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010000083044 |
Includes bibliographical references (pages [163]-172) and index.
List of illustrations -- Acknowledgments -- Introduction: toward a semiotic analysis -- Of advertising in Saudi Arabia -- Ilm al-miqat, the science of times: timepieces and history -- The camel and the wheel: automobiles in the desert -- Sihah wa-afiyyah: food ads from the futur to hilwayat -- Ughmuri ahasisaki: cosmetics and personal care products -- Home and away: electronics, leisure, and recreation -- The calligraphic ad: pens, writing, and grammar -- Epilogue: hybridic Arabism -- Notes -- Bibliography -- Index.
