Entertainment tourism / Jian Ming Luo and Chi Fung Lam.

Includes bibliographical references and index.

CHAPTER I. An Introduction to Entertainment Tourism 1.1 Defining Entertainment Tourism 1.2 A Profile of Entertaiment Tourism Industry 1.3 Summary CHAPTER II. History of Entertainment Tourism 2.1 Las Vegas: Western Entertainment Destination 2.1.1 Brief History of Las Vegas 2.1.2 Las Vegas: The Entertainment Capital of the World 2.2 Macau: Asian Entertainment Destination 2.2.1 The History of Macau 2.2.2 The Entertainment Tourism in Macau 2.3 Summary CHAPTER III. Entertainment Tourism Development 3.1 The Importance of Entertainment on Tourism Development 3.2 Entertainment Tourism Development in Macau 3.2.1 Macau Entertainment Tourism Outlook 3.2.2 The Challenges of Entertainment Tourism 3.3 Summary CHAPTER IV. Entertainment Tourism Management 4.1 Evolution of the Market 4.2 The Consumer Behaviours 4.3 Destinations Management 4.3.1 Resource Management 4.3.2 Industrial Management 4.3.3 Understanding and Regulating Tourists 4.4 Summary CHAPTER V. Trends of Entertainment Tourism 5.1 Virtual Reality Application in Entertainment Tourism 5.2 Rise of Virtual Reality in Entertainment Tourism in Macau 5.2.1 Combination of Virtual Reality and Entertainment Tourism 5.2.2 The Business Mode of Virtual Reality in Entertainment Tourism 5.3 The Issues of Entertainment Tourism in Macau 5.3.1 Bright Future of Tourism Development in Macau 5.3.2 Diversified Development of Entertainment Tourism Business 5.3.3 Stratification of Entertainment Tourism Products& 5.3.4 Adaptation of New Technologies to Entertainment Tourism 5.4 Summary CHAPTER VI. Case Study.

Entertainment tourism has recently become more popular. Entertainment attractions encourage tourists to travel around the world to have fun and are an important part of many gaming destinations. This book explores the tourist experience in entertainment destinations. It introduces and outlines the concept of entertainment and tourism in the global environment, focusing on entertainment tourism development in Las Vegas, USA and Macau, China. Macau has become one of the most famous gaming destinations in the world, now surpassing Las Vegas in terms of gaming revenue. This book explores the market for entertainment tourism market and major trends, such as Virtual Reality, as well as the experience of tourists using entertainment products. This book is a valuable resource not only for social science researchers, but also for those in related fields, such as entertainment service providers and tourism officers, among many others."