The practice of government public relations / editors, Mordecai Lee, Grant Neeley, Kendra B. Stewart.

Includes bibliographical references and index.

Government public relations : what is it good for? / Mordecai Lee -- Media relations / Jerome Sadow -- Government websites / Napoleon Byars -- Public information campaigns / Jenifer E. Kopfman and Amanda Ruth-McSwain -- Crisis public relations for government communicators / Brooke Fisher Liu and Abbey Blake Levenshus -- Web 2.0 / Leila Sadeghi -- Strategic communication planning / Diana Knott Martinelli -- Ethics in government public relations / Shannon A. Bowen -- Doing right and avoiding wrong with the law and politicians / Kevin R. Kosar -- Internal public relations for personal and program success / Anne Zahradnik -- Using monitoring and evaluation to measure public affairs / Maureen Taylor.

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies{u2014}including Web 2.0 and rapidly emerging social media{u2014}to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations{u2014}including how to respond during a crisis. most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs{u2019} missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.