Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh.
نوع المادة :
نصالناشر:Mason, OH : Thomson South-Western, 2007الطبعات:9th Int. student edوصف:xxx, 658 pages : illustrations ; 26 cmنوع المحتوى:- text
- unmediated
- volume
- 9780324361049 (pbk)
- 0324361041 (pbk)
- HF5415.13 H87 2007
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.13 H87 2007 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011077504 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.13 H87 2007 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011077547 |
Includes bibliographical references and indexes.
A Business Marketing Perspective -- The Business Market: Perspectives on the Organizational Buyer -- Organizational Buying Behavior -- Customer Relationship Management Strategies for Business Markets -- Segmenting the Business Market -- Organizational Demand Analysis -- Business Marketing Planning: Strategic Perspectives -- Business Marketing Strategies for Global Markets -- Managing Products for Business Markets -- Managing Innovation and New Industrial Product Development -- Managing Services for Business Markets -- Managing Business Marketing Channels -- E-Commerce Strategies for Business Markets -- Supply Chain Management -- Pricing Strategy for Business Markets Business Marketing Communications: Advertising and Sales Promotion -- Business Marketing Communications: Managing the Personal Selling Function -- Controlling Business Marketing Strategies.
