Case studies for industrial and business marketing / editor, Arch G. Woodside.

Includes bibliographical references.

Takaishi Printing Company / R.P. Crowner -- Global sourcing at Thomson Consumer Electronics / J.W. Kamauff and E.W. Davis -- Cross-functional strategy decision making : the Techno Project / G.L. Frankwick and M.D. Hutt -- A question of ethics : a case study outlining an ethical dilemma facing an industrial marketer / W.S. Good and S.S. Tax -- Lee Jing Textile Company, Limited / S. Greenfeld and S-C. Horng -- LCF International (A) : a case study of foreign investment in an emerging market / W.J. Johnston and J.E. Lewin -- LCF International (B) : a case study of foreign investment in an emerging market / W.J. Johnston and J.E. Lewin -- Universal machinery--pursuing a new direction : a case study exploring a small business dilemma / D.L. Lester and J.B. Gilmore -- Duprey progressing cavity oil pumps / J.D. Lichtenthal and M.M. Long -- Power and Motion Industrial Supply Incorporated / H.F. MacKenzie -- Some ethical dilemmas in business-to-business sales / H.F. MacKenzie -- Comfortek Controls / A.J. Magrath and K.G. Hardy -- Hayes Wheels International, Incorporated : the light vehicle wheel segment of the automotive parts and accessories industry / R.J. Mockler [and others] -- Bateson Battery Chargers / J.E. Nelson -- Mactec Control AB / J.E. Nelson -- Gas Leak Detection Systems Pvt. Limited / R. Rosha -- Diesel Technology Company / R. Subramanian, J. Motwani, and E. Harper.