عرض عادي
Valuable content marketing : how quality content is key to business success / Sonja Jefferson and Sharon Tanton.
نوع المادة :
نصالناشر:London ; Philadelphia, PA : Kogan Page, 2013وصف:xii, 234 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9780749465803
- 0749465808
- HF5415 .J42 2013
المحتويات:
Marketing has changed. Have you? -- What is valuable content and why it wins you business -- 'What do I say?' Guiding principles for your valuable content -- Start with a blog -- Distribute your valuable content using social media -- Keep in touch with engaging email newsletters -- Get search engine savvy -- Your valuable website -- Add deeper written content: white papers, e-books and books -- Diversify with different formats: video, audio and more -- Widen your search: take your content on tour -- Vaulable content for salespeople -- How to write content your customers will value -- Making it happen: seven steps to success -- Conclusion: your new marketing manifesto.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 .J42 2013 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011138526 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 .J42 2013 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011138527 |
Includes bibliographical references and index.
Marketing has changed. Have you? -- What is valuable content and why it wins you business -- 'What do I say?' Guiding principles for your valuable content -- Start with a blog -- Distribute your valuable content using social media -- Keep in touch with engaging email newsletters -- Get search engine savvy -- Your valuable website -- Add deeper written content: white papers, e-books and books -- Diversify with different formats: video, audio and more -- Widen your search: take your content on tour -- Vaulable content for salespeople -- How to write content your customers will value -- Making it happen: seven steps to success -- Conclusion: your new marketing manifesto.
