Designing winning products / edited by Arch G. Woodside, Timo Liukko, Ari Lehtonen.

Includes bibliographical references.

Designing Winning Products Based on How Customers Think and Buy / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Modeling Customer Preferences for Alternative Product Designs / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Uses and Usefulness of Testing Customer Acceptance of Product Designs / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- How Business-to-Business Buyers Frame Problems and the Influence of Value-Added Customers Services (Vacs) on Supplier Choice / Elizabeth J. Wilson, Robert C. McMurrian, Arch G. Woodside -- Testing Acceptance of New Product Designs Among Customers at Different Operating Levels in Client Firms / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Designing New Products for Person-Situation Customer Segments / Arch G. Woodside -- Testing Industrial Customer Acceptance of New Control-Display Panel Designs in Asian, Australian and European Markets / Ari Lehtonen, Timo Liukko, Arch G. Woodside -- Testing Manufacturers' Acceptance of Competing Subcontractor Price-Quality-Service Designs / Timo Liukko, Ari Lehtonen, Arch G. Woodside -- Testing Customer Acceptance and the Subsequent Design of New, Flexible Manufacturing Systems (Robots) / Ari Lehtonen, Timo Liukko, Arch G. Woodside -- Automatic Cognitive Processing and Choice of Suppliers by Business-to-Business Customers / Arch G. Woodside, Robert C. McMurrian -- When Superior New Technologies are Rejected / Arch G. Woodside -- Concluding Observations on Designing Winning Products / Arch G. Woodside, Timo Liukko, Ari Lehtonen.