The school and community relations / Edward H. Moore, Don Bagin, Donald R. Gallagher.

Bagin's name appears first in 9th edition.

Includes bibliographical references and index.

The importance of public relations -- Public character of the school -- Understanding the community -- Policies, goals, and strategies -- Administering the program -- The communication process -- Communicating with internal publics -- Communicating with external publics -- Crisis communication -- Communication about school services and special events -- Working with the press -- Radio, television, exhibits, and presentations -- Preparing online communications -- Preparing published materials -- Conducting special issue campaigns -- Communicating school finance issues -- Assessment and accountability.