عرض عادي
Engaged journalism : connecting with digitally empowered news audiences / Jake Batsell.
نوع المادة :
نصالسلاسل:Columbia journalism review booksالناشر:New York : Columbia University Press, 2015وصف:xxxiv, 195 pages : illustrations ; 22 cmنوع المحتوى:- text
- unmediated
- volume
- 9780231168342 (cloth : alk. paper)
- 9780231168359 (pbk. : alk. paper)
- PN4867.2 .B38 2015
المحتويات:
Introduction: why engagement matters -- The "original platform": how news organizations build digital loyalty and generate revenue through face-to-face engagement -- News as conversation: not just informing, but involving the audience -- Mining the "passionate vertical": serving niche and hyperlocal audiences through digital and mobile platforms -- Search, explore, play: drawing readers into journalism through interactive -- Participatory experiences -- Sustaining engaged journalism: measuring and monetizing the audience relationship -- Conclusion.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | PN4867.2 .B38 2015 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000037097 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | PN4867.2 .B38 2015 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000051430 |
Includes bibliographical references (pages 157-176) and index.
Introduction: why engagement matters -- The "original platform": how news organizations build digital loyalty and generate revenue through face-to-face engagement -- News as conversation: not just informing, but involving the audience -- Mining the "passionate vertical": serving niche and hyperlocal audiences through digital and mobile platforms -- Search, explore, play: drawing readers into journalism through interactive -- Participatory experiences -- Sustaining engaged journalism: measuring and monetizing the audience relationship -- Conclusion.
