Visitor experience design / edited by Noel Scott, Jun Gao and Jianyu Ma.

Includes bibliographical references and index.

Introduction : creating memorable experiences / Jianyu Ma, Jun Gao, Noel Scott -- How psychology can stimulate tourist experience studies / Svein Larsen, Rouven Doran, Katharina Wolff -- Tourism experience : a review / Noel Scott, Dung Le -- Exploring experience and motivation using means-end chain theory / Shan Jiang -- Experiential decision choice / Noel Scott, Brent Moyle, Liubov Skavronskaya, Dung Le -- Attentive tourists : the importance of co-creative experiences / Ana Claudia Campos, Julio Mendes, Patricia Valle -- The elicitation of emotions / Jianyu Ma -- Measurement of visitor's emotion / Shanshi (Stone) Li, Gabby Walters, Noel Scott -- Innovative approaches to researching consumer experience : an evaluation and comparison / Ying Wang, Wei Liu, Beverley Sparks -- Perceived value of destination experiences in Zhouzhuang, China / Lihua Gao, Noel Scott, Peiyi Ding -- Well-being benefits from mindful experiences / I-Ling (Lynn) Chen, Noel Scott, Pierre Benckendorff -- Motivational satisfaction and emotional outcomes from experiences / Jianyu Ma -- The meaning of a destination experience in Zhouzhuang, China / Lihua Gao -- Perceived value of destination experiences in Zhouzhuang, China / Lihua Gao, Noel Scott, Peiyi Ding -- Sharing tourism experiences : literature review and research agenda / Laurie Wu, Xiang (Robert) Li -- Slow food tourism : preferences and behaviours / Kuan-Huei Lee -- Perceptions of the Trinidad carnival experience from international travel bloggers / Afiya Holder, Noel Scott -- Conclusion : where to from here? / Jianyu Ma, Noel Scott, Jun Gao.

"Most discussion of visitor experiences uses a behavioural or managerial approach whereby the way the visitors thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management. This book encourages the discussion of the different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design."--Publisher's description.