Events management / Glenn A.J. Bowdin ... [and others].
نوع المادة : نصالسلاسل:Events management seriesالناشر:Oxford ; Burlington, MA : Butterworth-Heinemann, [2011]تاريخ حقوق النشر: copyright 2011الطبعات:3rd edوصف:xxxiv, 739 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9781856178181 (pbk)
- 1856178188 (pbk)
- GT3406.G7 E93 2011
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | GT3406.G7 E93 2011 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000404408 |
Previous edition: 2006.
Includes bibliographical references and index.
Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation. Providing a complete A-Z of the principles and practices of planning, managing and staging events, this book: introduces the concepts of event planning and management; presents the study of events management within an academic environment; and contains learning objectives and review questions to consolidate learning.