Aftermarketing : how to keep customers for life through relationship marketing / Terry G. Vavra.
نوع المادة : نصالناشر:Chicago : Irwin Professional Pub., c1995. 1995الطبعات:Rev. and updatedوصف:xviii, 314 pages : illustrations ; 23 cmنوع المحتوى:- text
- unmediated
- volume
- 0786304057
- HF5415.5 V38 1995
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.5 V38 1995 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000083643 |
Includes bibliographical references (pages 293-299) and index.
Ch. 1. A Change of Orientation: Retention Instead of Conquest -- Appendix 1: A Survey of U.S. Businesses to Assess Attitudes About Retention Versus Conquest Marketing - Wave II -- Ch. 2. What You Need to Know: Collecting the Right Information -- Appendix 2: Suppliers of External Databases and Mass-Compiled Databases -- Ch. 3. The Value of a Customer Information File -- Ch. 4. Blueprinting Customer Contact Opportunities -- Ch. 5. Encouraging an Informal Dialogue with Customers -- Appendix 5: Analysis of Customer Communications -- Ch. 6. Establishing a Formal Dialogue: Satisfaction Measurement -- Appendix 6: Who's Satisfying Their Customers? -- Ch. 7. Maintaining Customer Contact: Communication Programs -- Appendix 7: Sponsorships of Special Events by U.S. and International Marketers -- Ch. 8. What to Do When You Fail: Lost Customer Programs -- Ch. 9. Building an Internal Organization to Support Aftermarketing --
Ch. 10. Quality and Aftermarketing: The Key Components of Relationship Marketing -- Appendix 10: How to Determine if Your Business or Organization is Conquest or Retention Oriented.