Beyond Hofstede : culture frameworks for global marketing and management / edited by Cheryl Nakata.
نوع المادة : نصالناشر:Basingstoke [England] ; New York : Palgrave Macmillan, 2009وصف:xvi, 287 pages : illustrations ; 23 cmنوع المحتوى:- text
- unmediated
- volume
- 9780230202399
- 023020239X
- HF5415 .B4455 2009
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 .B4455 2009 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011110185 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 .B4455 2009 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011110137 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5415 .B33 2013 القواعد الأساسية لإعداد البحوث والدراسات : كيف تعد دراسة بحثا تسويقيا فعالا ؟ / | HF5415 .B375 2019 Experiential marketing : consumer behaviour, customer experience and the 7Es / | HF5415 .B375 2019 Experiential marketing : consumer behaviour, customer experience and the 7Es / | HF5415 .B4455 2009 Beyond Hofstede : culture frameworks for global marketing and management / | HF5415 .B4455 2009 Beyond Hofstede : culture frameworks for global marketing and management / | HF5415 B455 2005 The Blackwell encyclopedia of management. Marketing / | HF5415 B455 2005 The Blackwell encyclopedia of management. Marketing / |
Includes bibliographical references and index.
Part I. Introduction and Overview. 1. Going Beyond Hofstede: Why We Need to and How ---- Part II. Reviews and Critiques of Culture Frameworks. 2. So What Kind of Atheist Are You? Exploring Cultural Universals and Differences --- 3. Beyond Hofstede: Challenging the Ten Commandments of Cross-Cultural Research --- 4. Culture Theories in Global Marketing: A Literature-Based Assessment ---- Part III. Conceptualizations of the Culture Problem. 5. Culture in Context: New Theorizing for Todayʹs Complex Cultural Organizations --- 6. Reflexive Cultureʹs Consequences ---- Part IV. Extensions of and Advances in Culture Frameworks. 7. Impact of Culture on Cross-Cultural Research --- 8. Conceptualizing Culture as Communication in Management and Marketing Research --- 9. Cultural Influence on Consumer Motivations: A Dynamic View --- Part V. Alternative Culture Frameworks and Perspectives. 11. Using Mental Models to Study Cross-Cultural Interactions ---- Part VI. Reflexive Considerations. 12. Reflexive Considerations of Culture Theories in Global Marketing.
Almost thirty years ago, Geert Hofstede introduced a culture paradigm that has been widely influential, and formed the dominant understanding of culture, in international business. However, questions have been raised about the paradigm's relevance in light of culture's increasing fluidity and complexity stemming from globalization. This book attempts to go beyond Hofstede by presenting alternative culture frameworks and perspectives from leading scholars in global marketing and management. Fresh, contemporary ideas about culture are offered to help international business researchers and managers navigate the varied terrains of countries, regions, and the world. These ideas issue from studies that probe the nature and ramifications of culture for the marketing of goods and services worldwide as well as the management of transnational enterprises. Readers will find in the book rich, diverse insights that apply to global businesses, where cultural understanding is no longer an option but a necessity. -- Back cover.