Implementing e-commerce strategies : a guide to corporate success after the Dot.com bust / Mark J. Epstein.
نوع المادة :
نصالناشر:Westport, Conn. : Praeger, 2004وصف:x, 208 pages : illustrations ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 027598463X (hbk)
- 9780275984632 (hbk)
- Implementing ecommerce strategies
- HF5548.32 E67 2004
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5548.32 E67 2004 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011070047 | ||
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كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5548.32 E67 2004 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011070048 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5548.32 E339 2010 Electronic commerce 2010 : a managerial perspective / | HF5548.32 E4612 2001 الدليل الشامل الى التجارة الالكترونية | HF5548.32 E586 2006 Entrepreneurship and innovations in e-business : an integrative perspective / | HF5548.32 E67 2004 Implementing e-commerce strategies : a guide to corporate success after the Dot.com bust / | HF5548.32 E67 2004 Implementing e-commerce strategies : a guide to corporate success after the Dot.com bust / | HF5548.32 .F37 2005 Managing (e)business transformation : a global perspective / | HF5548.32 .F37 2005 Managing (e)business transformation : a global perspective / |
Includes bibliographical references (pages [189]-203) and index.
pt. 1. Increasing the return on E-commerce investments -- Characteristics of E-commerce success -- Corporate and functional E-commerce leadership -- Formulating an E-commerce strategy -- Organizational structure and design for E-commerce -- Management systems for E-commerce success -- Measuring the payoffs of E-commerce investments -- part 2. Company cases -- Company cases: B2C--retail -- Company cases: B2C--services -- Company cases: B2B -- Achieving success in E-commerce.
"In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how.""--Book jacket.
