Public relations writing : the essentials of style and format / Thomas H. Bivins.
نوع المادة : نصالناشر:Boston : McGraw-Hill, 2008الطبعات:6th edوصف:xviii, 377 pages : illustrations ; 23 cmنوع المحتوى:- text
- unmediated
- volume
- 0073511927 (pbk)
- 9780073511924 (pbk)
- HM1221 B538 2008
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HM1221 B538 2008 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011078174 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HM1221 B538 2008 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011078169 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HM1221 .B39 2017 مقدمة في العلاقات العامة و الإعلان / | HM1221 .B39 2017 مقدمة في العلاقات العامة و الإعلان / | HM1221 B538 2008 Public relations writing : the essentials of style and format / | HM1221 B538 2008 Public relations writing : the essentials of style and format / | HM1221 .B78 2019 Public relations theory : application and understanding / | HM1221 .B78 2019 Public relations theory : application and understanding / | HM1221 C85 2012 Culture and public relations : links and implications / |
Includes index.
This popular text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences. -Back cover.