عرض عادي

Soft power in China : public diplomacy through communication / edited by Jian Wang.

المساهم (المساهمين):نوع المادة : نصنصالسلاسل:Palgrave Macmillan series in global public diplomacyالناشر:New York : Palgrave Macmillan, 2011الطبعات:1st edوصف:xi, 208 pages : illustrations ; 22 cmنوع المحتوى:
  • text
نوع الوسائط:
  • unmediated
نوع الناقل:
  • volume
تدمك:
  • 9780230108622 (hbk)
  • 0230108628 (hbk)
الموضوع:تصنيف مكتبة الكونجرس:
  • DS779.47 S64 2011
المحتويات:
Introduction: China's search of soft power / Jian Wang -- The expansion of China's public diplomacy system / Ingrid d'Hooghe -- China's image projection and its impact / Hongying Wang -- China's international broadcasting: a case study of CCTV International / Xiaoling Zhang -- The evolving Chinese government spokesperson system / Ni Chen -- Chinese corporate diplomacy: Huawei's CSR discourse in Africa / Lu Tang and Hongmei Li -- National image management begins at home: imagining the new olympic citizen / Jeroen de Kloet, et. all -- Chinese diaspora, the internet, and the image of China: a case study of the Beijing olympic torch relay / Hongmei Li -- China's image management abroad, 1920s-1940s: origin, justification, and institutionalization / Yong Z. Volz -- Itching the scratches on our minds: American college students read and re-evaluate China / Judy Polumbaum.
المقتنيات
نوع المادة المكتبة الحالية رقم الطلب رقم النسخة حالة تاريخ الإستحقاق الباركود
كتاب كتاب UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة DS779.47 S64 2011 (إستعراض الرف(يفتح أدناه)) C.1 Library Use Only | داخل المكتبة فقط 300100316678
كتاب كتاب UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة DS779.47 S64 2011 (إستعراض الرف(يفتح أدناه)) C.2 المتاح 300100316677

Includes bibliographical references and index.

Introduction: China's search of soft power / Jian Wang -- The expansion of China's public diplomacy system / Ingrid d'Hooghe -- China's image projection and its impact / Hongying Wang -- China's international broadcasting: a case study of CCTV International / Xiaoling Zhang -- The evolving Chinese government spokesperson system / Ni Chen -- Chinese corporate diplomacy: Huawei's CSR discourse in Africa / Lu Tang and Hongmei Li -- National image management begins at home: imagining the new olympic citizen / Jeroen de Kloet, et. all -- Chinese diaspora, the internet, and the image of China: a case study of the Beijing olympic torch relay / Hongmei Li -- China's image management abroad, 1920s-1940s: origin, justification, and institutionalization / Yong Z. Volz -- Itching the scratches on our minds: American college students read and re-evaluate China / Judy Polumbaum.

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