عرض عادي

Electronic commerce management for business activities and global enterprises : competitive advantages / In Lee.

بواسطة:نوع المادة : نصنصالناشر:Hershey, PA : Business Science Reference, 2012وصف:496 pages : illustrations, map ; 27 cmنوع المحتوى:
  • text
نوع الوسائط:
  • unmediated
نوع الناقل:
  • volume
تدمك:
  • 9781466618008 (hardcover)
  • 9781466618015 (ebook)
  • 9781466618022 (print & perpetual access)
الموضوع:تصنيف مكتبة الكونجرس:
  • HF5548.32 .L435 2012
المحتويات:
Introduction -- Introduction to e-commerce in the global economy -- Web 2.0 -- Foundations of e-commerce -- Consumer and business sides of e-commerce -- B2C e-commerce and C2C e-commerce -- B2C online consumer behavior -- B2C marketing -- B2B e-commerce and e-marketplaces -- Mobile commerce -- Technology side of e-commerce -- Electronic payment -- Security and privacy in e-commerce -- Web technologies -- Emerging trends and issues -- Issues, opportunities, and challenges in e-commerce.
ملخص:"This book addresses the many new emerging ideas and applications in electronic commerce and presents tools and techniques in all aspects of e-commerce development and management in the digital economy"--Provided by publisher.
المقتنيات
نوع المادة المكتبة الحالية رقم الطلب رقم النسخة حالة تاريخ الإستحقاق الباركود
كتاب كتاب UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة HF5548.32 .L435 2012 (إستعراض الرف(يفتح أدناه)) C.1 Library Use Only | داخل المكتبة فقط 30010011140229
كتاب كتاب UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة HF5548.32 .L435 2012 (إستعراض الرف(يفتح أدناه)) C.2 المتاح 30010011140230

Includes bibliographical references and index.

Introduction -- Introduction to e-commerce in the global economy -- Web 2.0 -- Foundations of e-commerce -- Consumer and business sides of e-commerce -- B2C e-commerce and C2C e-commerce -- B2C online consumer behavior -- B2C marketing -- B2B e-commerce and e-marketplaces -- Mobile commerce -- Technology side of e-commerce -- Electronic payment -- Security and privacy in e-commerce -- Web technologies -- Emerging trends and issues -- Issues, opportunities, and challenges in e-commerce.

"This book addresses the many new emerging ideas and applications in electronic commerce and presents tools and techniques in all aspects of e-commerce development and management in the digital economy"--Provided by publisher.

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