Introduction to business : how companies create value for people / Gareth R. Jones.

Includes bibliographical references (pages N1-N5) and indexes.

What is business? -- The evolution of business -- Entrepreneurs, managers, and employees -- Multinationals and the global environment of business -- Business ethics and the legal environment of business -- Leadership, influence, and the communication of business -- Motivating and managing people and groups in business organizations -- The structure and culture of a business organization -- Information technology and E-commerce : managing information, knowledge, and business relationships -- Marketing and product development : creating and positioning goods and services -- Sales, distribution, and customer relationship management : reaching and satisfying customers -- Operations and materials management : managing the production and flow of goods and services -- Human resource management : acquiring and building employees' skills and capabilities -- Accounting : measuring how efficiently and effectively resources are creating value and profit -- Finance : balancing risk and return to increase profitability.