Retail management : a strategic approach / Barry Berman, Joel R. Evans.
نوع المادة :
نصالناشر:Upper Saddle River, NJ : Palgrave Macmillan, 2013الطبعات:12th ed., international edوصف:619 pages : color illustrations ; 22 cmنوع المحتوى:- text
- unmediated
- volume
- 0273768565 (pbk)
- 9780273768562 (pbk)
- HF5429 B45 2013
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5429 B45 2013 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011073189 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5429 B45 2013 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011073230 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5429 B45 2013 (إستعراض الرف(يفتح أدناه)) | C.3 | المتاح | 30010011073214 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5422 .I23 1992 مسائل السماسرة / | HF5429 .A23 2004 تجارة التجزئة / | HF5429 .A23 2004 تجارة التجزئة / | HF5429 B45 2013 Retail management : a strategic approach / | HF5429 B45 2013 Retail management : a strategic approach / | HF5429 B45 2013 Retail management : a strategic approach / | HF5429 B453 2004 Great ideas in retailing : retail management / |
"... special edition of an established title ... for the benefit of students outside the United States and Canada"--Cover.
Includes bibliographical references (pages225-237) and indexes.
Part 1. An overview of strategic retail managment -- Part 2. Situation analysis -- Part 3. Targeting customers and gathering information -- Part 4. Choosing a store location -- Part 5. Managing a retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer -- Part 8. Putting it all together.
Without a predefined and well-integrated strategy, a retail firm may flounder as it.s attempting to cope with the changing environment that surrounds it. Berman/Evans. reader-friendly text provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today.s changing and complex retail environment.
