Retail management : a strategic approach / Barry Berman, Joel R. Evans.
نوع المادة :![نص](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 0273768565 (pbk)
- 9780273768562 (pbk)
- HF5429 B45 2013
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5429 B45 2013 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011073189 | ||
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5429 B45 2013 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011073230 | ||
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5429 B45 2013 (إستعراض الرف(يفتح أدناه)) | C.3 | المتاح | 30010011073214 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5429 .A23 2004 تجارة التجزئة / | HF5429 B45 2013 Retail management : a strategic approach / | HF5429 B45 2013 Retail management : a strategic approach / | HF5429 B45 2013 Retail management : a strategic approach / | HF5429 B453 2004 Great ideas in retailing : retail management / | HF5429 B453 2004 Great ideas in retailing : retail management / | HF5429 .E56 2016 Retail marketing / |
"... special edition of an established title ... for the benefit of students outside the United States and Canada"--Cover.
Includes bibliographical references (pages225-237) and indexes.
Part 1. An overview of strategic retail managment -- Part 2. Situation analysis -- Part 3. Targeting customers and gathering information -- Part 4. Choosing a store location -- Part 5. Managing a retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer -- Part 8. Putting it all together.
Without a predefined and well-integrated strategy, a retail firm may flounder as it.s attempting to cope with the changing environment that surrounds it. Berman/Evans. reader-friendly text provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today.s changing and complex retail environment.