The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing / Lon Safko.

Includes index.

It's not about the tools, it's all about strategy -- The evolution of marketing: how we got here -- Traditional marketing imaged: everything at a glance -- Interconnection: traditional media revelation -- Social media and digital marketing: word of mouth ... at the speed of light -- Digital marketing interconnection: a digital synergy -- Traditional and digital integration: "fusion marketing" -- What's working: traditional media cost of customer acquisition -- Revealing the trinity of social media: the big three -- Fusion media marketing: the best of both worlds -- Strategy: tactics, tools, and objectives: the perfect balance -- Take it to the limit: "going fractal" -- Moving from 2D to 3D: exponential opportunities -- The five steps to fusion marketing success -- Conversion strategy first: tactics, tools, and microstrategies -- The psychology behind the technology: we're all drug pushers -- Understanding the sales funnel: just being there -- Filling the void: from one come many.