From idea to profit : how to market innovative products and services / consultant editor, Adam Jolly.
نوع المادة :
نصالناشر:London ; Sterling, Va. : Kogan Page, 2005وصف:viii, 167 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 0749442190
- 9780749442194
- HF5415.153 .J655 2005
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.153 .J655 2005 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000010677 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5415.153 .G35 2017 The innovation secrets of Steve Jobs : insanely different principles for breakthrough success / | HF5415.153 .J33 2018 The cultural side of innovation : adding values / | HF5415.153 .J33 2018 The cultural side of innovation : adding values / | HF5415.153 .J655 2005 From idea to profit : how to market innovative products and services / | HF5415.153 L43 2005 Monopoly rules : how to find, capture, and control the most lucrative markets in any business / | HF5415.153 L43 2005 Monopoly rules : how to find, capture, and control the most lucrative markets in any business / | HF5415.153 M5513 1999 Marketing the unknown : developing market strategies for technical innovations / |
Includes index.
Breakthroughs in value -- Market-led innovation -- Outsmarting the competition -- Designing better customer experiences -- Value propositions -- Pricing : the bigger picture -- Intellectual property -- Raising funds -- Creative culture -- Creative skills -- Products to fit customers -- Inspirational leadership -- Teaming and networking -- Space for innovation -- Accelerated solutions -- Fast-tracking the commercialization of intellectual property -- Technology transfer -- R and D tax credits -- Markets planning -- Market research -- Brand-based innovation -- Creating difference, provoking reaction -- Product launches -- Direct marketing goes interactive -- Multiple channels -- Appendix : living innovation feedback form.
"From Idea to Profit is designed to help innovators capture the full value of their creativity. With contributors including Capgemini's Innovation Centre, Euro RSCG, Saatchi & Saatchi and Interbrand, this book combines the experience of innovative companies with the expertise of academics and advisors, bringing together the best of current thinking and practice in innovation, strategy, marketing, design, intellectual property and finance."--Jacket.
