Destination marketing : an international perspective / edited by Metin Kozak and Nazmi Kozak.
نوع المادة :![نص](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 9781138855892
- 1138855898
- G155.A1 D47787 2016
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | G155.A1 D47787 2016 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000033499 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
G155.A1 C5347 2004 A companion to tourism / | G155.A1 C5347 2004 A companion to tourism / | G155.A1 C655 2015 Collaboration in tourism businesses and destinations : a handbook / | G155.A1 D47787 2016 Destination marketing : an international perspective / | G155.A1 D54 2019 Tourism, transport and travel management / | G155.A1 D54 2019 Tourism, transport and travel management / | G155.A1 D59 2015 التنمية السياحية و السياسات المالية و النقدية / |
Includes bibliographical references and index.
Introduction / Metin Kozak and Nazmi Kozak -- Part I. Destination image. A study of the role of country image in destination image / Yin Teng Chew and Siti Aqilah Binte Jahari ; Lake-destination image attributes : a neural network content analysis / Ana Isabel Rodrigues, Antónia Correia and Metin Kozak ; Literature creation of the tourist imaginary / Yang Zhang and Yi-Wei Xiao ; Travel writings and destination image / Sabrina Meneghello and Federica Montaguti ; Affective component of the destination image : a computerised analysis / Estela Marine-Roig and Salvador Anton Clavé -- Part II. Destination branding. Shaping collaboration in tourism : thuggery in a destination branding process / Carlos Larreategui Nardi, Giuseppe Marzano and Gonzalo Mendieta ; Revealing internal stakeholders' perceptions of developing 'Brand Alexandria' / Sally Khalil and Osama Ibrahim ; Rebranding components towards developing a tourism destination / Nurliana Jafar ; Analysing destination readiness for branding : a case study of Croatia / Meda Telišman-Košuta and Neven Ivandić -- Part III. Supporting elements of destinations. Exploring film-induced tourism : implications for on-site heritage interpretation / Justyna Bąkiewicz, Anna Leask, Paul Barron and Tijana Rakic̨ ; Ançã stone in the building of a tourist destination / Rita Gomes and Vivina Carreira ; Identifying research gaps in medical tourism / Yin Teng Chew and Alan Darmasaputra Koeshendro ; Destination experience for Middle East tourists / Gürel Çetin, Batikan Yasankul and Füsun Instanbullu Dinçer -- Part IV. Models of destination marketing and competiveness. A study on the flow experience relationship model of gaming activity / Tang-Chung Kan, Joyce Hsiu-Yu Chen and Chelsea Su ; A review of life cycle models by Plog and Butler from a marketing perspective / Grace K.S. Ho and Bob McKercher ; A new tourism map for Dubai's top source market / Naeema Alhosani ; Innovative system indicators for Islamic tourism using C-PEST factors / Nor'ain Othman and Salamiah A. Jamal ; Competitiveness of tourist destinations and Brazilian strategy / Rosana Mazaro and Carlos Alberto Freire Medeiros.