Global innovation management / J. Christopher Westland.

Includes bibliographical references and index.

Innovation, globalization and commoditization -- Components of an innovation -- Business models and strategy -- Service innovations -- Marketing and logistic channel management -- Entrance strategies- choosing your competitive arena -- Protecting your innovations -- Technology dynamics and disruptive innovation -- Financing and valuation of innovations -- Emerging platforms for innovation -- Understanding and managing creative people -- Communities, networks and reputation -- Society, government and innovation.

Completely rewritten and restructured, this new edition explores in more depth how innovative ideas are identified and strategized in an increasingly globalized world. Greater significance is given to commercialized innovation, including factors such as intellectual property laws, technology acceleration and the competition for venture capital and finance, as well as the tools and methods needed to understand financial gain and risk.