Predictive analytics, data mining and big data : myths, misconceptions and methods / Steven Finlay.
نوع المادة : نصاللغة: الإنجليزية الناشر:Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2014وصف:xii, 248 pages : illustrations ; 22 cmنوع المحتوى:- text
- unmediated
- volume
- 9781137379276 (hardback)
- Consumer profiling
- Consumer behavior -- Forecasting
- Management -- Data processing
- Business planning -- Data processing
- Decision making -- Data processing
- Data mining
- Big data
- BUSINESS & ECONOMICS / Consumer Behavior
- BUSINESS & ECONOMICS / Marketing / Research
- BUSINESS & ECONOMICS / Strategic Planning
- BUSINESS & ECONOMICS / Development / General
- BUSINESS & ECONOMICS / Knowledge Capital
- HF5415.32 .F56 2014
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.32 .F56 2014 (إستعراض الرف(يفتح أدناه)) | C.1 | المتاح | 30020000049110 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5415.32 .E5275 2018 Emotions as commodities : capitalism, consumption and authenticity / | HF5415.32 .E5275 2018 Emotions as commodities : capitalism, consumption and authenticity / | HF5415.32 .F37 1998 How hits happen : forecasting predictability in a chaotic marketplace | HF5415.32 .F56 2014 Predictive analytics, data mining and big data : myths, misconceptions and methods / | HF5415.32 .G43 1997 سلوك المستهلك : مدخل متكامل / | HF5415.32 G457 2012 Gender, culture, and consumer behavior / | HF5415.32 G457 2012 Gender, culture, and consumer behavior / |
Includes bibliographical references (pages 227-245) and index.
Machine generated contents note: -- 1. Introduction -- 2. Using Predictive Models -- 3. Analytics, Organization and Culture -- 4. The Value of Data -- 5. Ethics and Legislation -- 6. Types of Predictive Models -- 7. The Predictive Analytics Process -- 8. How to Build a Predictive Model -- 9. Text Mining and Social Network Analysis -- 10. Hardware, Software and All That Jazz.
"Predictive analytics, big data, and data mining are key topics for organizations who want to leverage the ever increasing amounts of data that organizations hold about their customers and other individuals. This in-depth guide provides readers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, the pitfalls and dangers, and a contextual road map for developing solutions that deliver benefits to their organizations. Written in an accessible way, this 'how-to-guide' will help managers to make the most of these technologies in their business area"-- Provided by publisher.