Customer innovation : delivering a customer-led strategy for sustainable growth / Marion Debruyne, Koen Tackx.

Revised edition of Customer innovation, 2014.

Includes bibliographical references and index.

The zoom lens : laying the foundation for outside-in strategy -- Connect using the zoom lens : five practices to zoom in on your customer -- Convert using the zoom lens : how to create a culture of daily innovation -- Collaborate using the zoom lens : placing the customer at the heart of your activities -- The wide lens : how to innovate your current customer journey -- Connect using the wide lens : understanding your customers' journey, goals and outcomes -- Convert using the wide lens : creating innovative solutions to the challenges that customers face -- Collaborate using the wide lens : creating customer value by collaborating along the value chain -- The fisheye lens : expanding your customer base to new horizons -- Connect using the fisheye lens : how to learn from customers you don't yet have -- Convert using the fisheye lens : should business-model innovation be on your agenda? -- Collaborate using the fisheye lens : creating adaptable ecosystems for change and expansion -- Conclusion -- Conclusion : three essential capabilities : the playbook for continual customer-based growth -- Index.