Customer innovation : delivering a customer-led strategy for sustainable growth / Marion Debruyne, Koen Tackx.
نوع المادة : نصاللغة: الإنجليزية الناشر:London: Kogan Page Ltd, 2019الطبعات:Second Editionوصف:xiii, 250 pages ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9780749484187
- HF5415.5 .D43 2019
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.5 .D43 2019 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000068024 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.5 .D43 2019 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000068023 |
Revised edition of Customer innovation, 2014.
Includes bibliographical references and index.
The zoom lens : laying the foundation for outside-in strategy -- Connect using the zoom lens : five practices to zoom in on your customer -- Convert using the zoom lens : how to create a culture of daily innovation -- Collaborate using the zoom lens : placing the customer at the heart of your activities -- The wide lens : how to innovate your current customer journey -- Connect using the wide lens : understanding your customers' journey, goals and outcomes -- Convert using the wide lens : creating innovative solutions to the challenges that customers face -- Collaborate using the wide lens : creating customer value by collaborating along the value chain -- The fisheye lens : expanding your customer base to new horizons -- Connect using the fisheye lens : how to learn from customers you don't yet have -- Convert using the fisheye lens : should business-model innovation be on your agenda? -- Collaborate using the fisheye lens : creating adaptable ecosystems for change and expansion -- Conclusion -- Conclusion : three essential capabilities : the playbook for continual customer-based growth -- Index.