Profiting from diversity : the business advantages and the obstacles to achieving diversity / edited by Gloria Moss.

Includes bibliographical references and indexes.

"The benefits of Diversity are frequently mentioned but rarely spellt out. This edited book highlights specific ways in which organizations can profit from Diversity, and a discussion of some of the obstacles that can stand in the way of doing this"--Provided by publisher.

Diversity, innovation, and corporate strategy / Alan H. David -- Eastward enlargement, cultural and national identity, and diversity in the European Union / Heather Skinner and Krzysztof Kubacki -- Knowledge management and the positive impact of a collectivist culture / Gloria Moss, Krzysztof Kubacki, Marion Hersh, and Rod Gunn -- Gender-based motives for purchasing fair trade products in France / Florence de Ferran -- Women managers in Latvia: a universal footprint for the future? / Gloria Moss, David Farnham, and Caryn Cook -- Variety is the spice of life: how design diversity can enhance profitability / Gloria Moss -- Embedding diversity: the obstacles faced by equallity and diversity specialists / Alison Preece -- Design diversity: the organisational obstacles / Gloria Moss -- Obstacles to greater design diversity: gender and webdesign software / Gabor Horvath, Gloria Moss, Rod Gunn and Eszter Vass -- Tackling ageism in employment: age the final frontier of discrimination? / David Farnham -- Disabled people and employment: barriers to potential solutions / Marion Hersh -- Barriers to diversity: the case of advertising creatives / Jim Blythe.

Frequent reference is made to the importance of workplace diversity but the remarkable and specific benefits it can bring to organizations are often overlooked. Equally, reference is rarely made to the problems of introducing it into a workplace even though these may prevent it taking root in an organisation. These are major oversights which make it difficult for organizations to present the case for diversity and take steps to ensure its effective introduction. Written by experts in the field this book fills these gaps by showing how national culture, gender and personality can impact on teamwork, management style, design and marketing preferences. It recommends a strategic approach to the implementation of diversity and offers solutions that can be delivered to match customer preferences. As well as discussing these specific benefits, the book alerts readers to the many obstacles that can impede its introduction.