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Cultural themes in messages from top Air Force leaders, 2005-2008 / Carolyn Chu, Brandon Dues, Laura L. Miller.

By: Contributor(s): Material type: TextTextSeries: Documented briefing ; DB-583-AF | Documented briefing (Rand Corporation) ; DB-583-AF.Publisher: Santa Monica, CA : RAND, 2010Description: xv, 46 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780833047908 (pbk)
  • 0833047906 (pbk)
Subject(s): Genre/Form: LOC classification:
  • UG633 C85 2010
Online resources: Available additional physical forms:
  • Also available in electronic form via the RAND Corporation Web site.
Summary: "An organization's senior leadership can create, embed, and transmit an organization's culture. To help the Air Force ensure that senior leader messages aimed at its personnel reinforce stated cultural goals, RAND researchers conducted an analysis of themes within these communications. This analysis revealed that the senior leaders clearly defined the Air Force's organizational identity and regularly emphasized the Air Force's core values. They also consistently promoted a shared identity, the Airman, and highlighted the importance of varied contributions from across the service. All three leaders emphasized the importance of caring for Airmen's well-being and readiness but took appropriately different approaches to doing so. Future messages should highlight current Air Force heroes and families, recognize the historical predecessors of space and cyberspace missions, explain the meaning of Service Before Self, clarify whether civilians are Airmen, and emphasize the importance of Wingman Day. Also, messages should be disseminated more routinely and more directly to all Air Force personnel."--RAND web site.
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Book Book UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة UG633 C85 2010 (Browse shelf(Opens below)) C.1 Library Use Only | داخل المكتبة فقط 30010000018491
Total holds: 0

"RAND Project Air Force."--Cover.

Includes bibliographical references.

"An organization's senior leadership can create, embed, and transmit an organization's culture. To help the Air Force ensure that senior leader messages aimed at its personnel reinforce stated cultural goals, RAND researchers conducted an analysis of themes within these communications. This analysis revealed that the senior leaders clearly defined the Air Force's organizational identity and regularly emphasized the Air Force's core values. They also consistently promoted a shared identity, the Airman, and highlighted the importance of varied contributions from across the service. All three leaders emphasized the importance of caring for Airmen's well-being and readiness but took appropriately different approaches to doing so. Future messages should highlight current Air Force heroes and families, recognize the historical predecessors of space and cyberspace missions, explain the meaning of Service Before Self, clarify whether civilians are Airmen, and emphasize the importance of Wingman Day. Also, messages should be disseminated more routinely and more directly to all Air Force personnel."--RAND web site.

Also available in electronic form via the RAND Corporation Web site.

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