The changing MO of the CMO : how the convergence of brand and reputation is affecting marketers / MaryLee Sachs.
نوع المادة : نصالناشر:Farnham, Surrey, England ; Burlington, VT : Gower, [2011]تاريخ حقوق النشر: copyright 2011وصف:xiv, 103 pages : illustrations ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 9781409423157 (hbk)
- 1409423158 (hbk)
- 9781409423164
- 1409423166
- HF5415.1255 S23 2011
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1255 S23 2011 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011301169 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1255 S23 2011 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011301168 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5415.1255 .P66 2012 The better mousetrap : brand invention in a media democracy / | HF5415.1255 .P66 2012 The better mousetrap : brand invention in a media democracy / | HF5415.1255 S23 2011 The changing MO of the CMO : how the convergence of brand and reputation is affecting marketers / | HF5415.1255 S23 2011 The changing MO of the CMO : how the convergence of brand and reputation is affecting marketers / | HF5415.1255 V55 2012 Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / | HF5415.1255 V55 2012 Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / | HF5415.1255 V55 2012 Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / |
Includes index.
Setting context -- The intuitive CMO (Intuit) -- The experiential CMO (Old Navy) -- The sprinter CMO (British Olympic Association) -- The change agent CMO (GE) -- The traveling CMO (VisitBritain) -- The larger than life CMO (Kodak) -- The player CMO (the Pac-12 Conference) -- The responsible CMO (IBM) -- The creative CMO (ADOBE) -- The mobile CMO (Renault-Nissan) -- The global imperative.
Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities.