عرض عادي
Global Latinas : Latin America's emerging multinationals / Lourdes Casanova.
نوع المادة :
نصالسلاسل:INSEAD business pressالناشر:Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2009وصف:xiv, 221 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9780230219960
- 0230219969
- HD2810.5 .C375 2009
المحتويات:
Leaders of global Latinas -- long-term planners and flexible visionaries -- Brazil's 'national champions' -- beyond privatization -- Mexico's global Latinas -- betting on the US? -- Business model innovation in Latin America -- making the unusual usual -- Latin America as a brand -- hard sell and soft sell -- Asia's challenge to Latin America -- cooperation and competition -- From global Latina to corporate citizen -- is inequality a business issue?
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD2810.5 .C375 2009 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011110717 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD2810.5 .C375 2009 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011110720 |
Includes bibliographical references and index.
Leaders of global Latinas -- long-term planners and flexible visionaries -- Brazil's 'national champions' -- beyond privatization -- Mexico's global Latinas -- betting on the US? -- Business model innovation in Latin America -- making the unusual usual -- Latin America as a brand -- hard sell and soft sell -- Asia's challenge to Latin America -- cooperation and competition -- From global Latina to corporate citizen -- is inequality a business issue?
