Political communication in Britain : the leader debates, the campaign and the media in the 2010 general election / edited by Dominic Wring, Roger Mortimore [and] Simon Atkinson.

"The 2010 General Election represented a pathbreaking contest in Political Communication. The TV debates changed forever the feel of the campaign. This book brings together key commentators, analysts and polling experts to present readers with a unique and valuable insight into the development of political communication in British Politics"-- Provided by publisher.

Includes bibliographical references and index.

Machine generated contents note: -- Introduction; D.Wring -- PART I: DEBATES -- What Took So Long? The late arrival of TV election debates in the UK; R.Bailey -- The Leaders' Debates: How 270 Minutes of Television Challenged the Position of the Press; A.Boulton& T.Roberts -- A Framing Content Analysis of Media Coverage of the Debates; S.Coleman, F.Steibel& J.G.Blumler -- PART II: POLLING -- Polling Voting Intentions; P.Kellner& J.Twyman -- The Accuracy of the Polls: Were they Wrong about the LibDems All Along?; S.Atkinson& R.Mortimore -- The Polls, the Media and Voters: the Leader's Debates; A.Hawkins -- PART III: VOTERS -- The UK Expense Scandal and Political Trust; J.van Heerde-Hudson -- Public Confidence in Elections; J.Watson -- How Voters in the Marginals Experienced the Campaign; R.Mortimore, H.Coombs& T.Mludzinski -- PART IV: PARTIES -- The Conservative Campaign; K.Culwick& A.Wilson -- The Labour Campaign; N.Cook -- The Liberal Democrat Campaign; Lord C.Rennard -- PART V: CAMPAIGNING -- Election Campaigning Transformed; I.Gaber -- Constituency Campaigning in 2010; J.Fisher, D.Cutts& E.Fieldhouse -- Below the Radar? Online campaigning at the Local Level; R.Southern& S.Ward -- The Visual Election: Online and Off; C.Burgess -- PART VI: MEDIA -- So What Was That All About? Mainstream Mediation of the Campaign; D.Deacon, D.Wring, J.Stanyer& P.Golding -- Genre and the Mediation of Election Politics; K.Richardson, K.Parry& J.Corner -- Conclusion; R.Mortimore& S.Atkinson.