عرض عادي
The strategic digital media entrepreneur / Penelope Muse Abernathy, JoAnn Sciarrino.
نوع المادة :
نصالناشر:Hoboken, NJ : Wiley Blackwell, 2019وصف:xiii, 256 pages : illustrations ; 26 cmنوع المحتوى:- text
- unmediated
- volume
- 9781119218036
- 9781119218043
- HB615 .A24 2019
المحتويات:
Gutenberg to Zuckerberg: innovation and entrepreneurship -- The story behind the numbers -- What is a company worth? -- The transformed competitive landscape -- A strategy for dealing with the new business imperatives -- Defining a unique value proposition -- Understanding customer relationships in a digital world -- Reaching current and new customers -- Competing in a networked world -- Investing in key assets and capabilities -- Entrepreneurial leadership and culture -- What the future holds.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات Temporary Shelves | الرفوف المؤقتة | HB615 .A24 2019 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000063783 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات Temporary Shelves | الرفوف المؤقتة | HB615 .A24 2019 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000063782 |
Includes bibliographical references (pages 209-240) and index.
Gutenberg to Zuckerberg: innovation and entrepreneurship -- The story behind the numbers -- What is a company worth? -- The transformed competitive landscape -- A strategy for dealing with the new business imperatives -- Defining a unique value proposition -- Understanding customer relationships in a digital world -- Reaching current and new customers -- Competing in a networked world -- Investing in key assets and capabilities -- Entrepreneurial leadership and culture -- What the future holds.
