The retail start-up book : successfully plan, launch and grow a business / Rowland Gee, Danny Sloan, Graham Symes.

Includes bibliographical references and index.

What are the issues facing the uk retail trade today? -- Creating your retail marketing plan -- Analysing and positioning your retail business in the existing market -- Generating a powerful swot analysis for your retail business -- Where to begin planning your retail marketing strategy -- Building your retail marketing mix -- Winning in retail : know your market, know your customer -- Understanding the basic principles of shopping -- Attracting and retaining customers online, using on-brand content and social media -- Effective finance planning and control -- How to kick start your retail business -- Generating a results-driven business plan -- A straightforward guide to sales, stock and profit -- Selection and management of retail systems and controls -- Buying and visual merchandising -- Step one to procurement and merchandising : understand your business and the marketplace you will efficient buying techniques to make money -- Controlling and measuring product performance and establishing KPIs -- Building and maintaining relationships in retail for long-term returns -- Understanding customer's behaviour and information overload : the need to make the product focused, visually clear and correctly price positioned -- Maximizing customer feedback and the visual experience -- Visual merchandising : managing space performance, layout and add-on selling to encourage purchase -- Creating your global signpost through online merchandising -- Challenges for bricks-and-mortar retailers -- Understanding your lease : and how local authorities can benefit you -- How good should become sensational -- Why good today is not good enough in the current retail trade -- Conclusion.